Cache BRC

Green Jobs

Green_Jobs

Have you read this?

Good to Great by Jim Collins

http://www.jimcollins.com/

This week’s 3rd Thursday Entrepreneurial Networking at CBRC

 ”How to Prosper Your Business in Any Economy and how to understand the numbers” RC Mann Accounting Services. 7:00- 8:30 p.m.  No charge. Come network with other businesses and share best practices.

Cache Interagency Council Fall Conference

Cache Interagency Council of Cache Valley, Utah

Fall Conference
October 27, 2010 9:15am-1:30pm
Hamilton’s Steak and Seafood*
Cost: $15**

Agenda
9:00-9:30am    Check in and enjoy juices and pastries.
9:30-9:55am    Welcome and introduction of agencies.
10-10:45am              Strengthening Relationships with Clients and Volunteers 
                                        Cari Shakespear, Bridgerland Literacy
10:50-11:35am        Collaboration with Other Agencies  Cosmic Nudge
11:40-12:25pm        Marketing Your Agency to the Community
                                        Sarah Pett, Cache Valley Radio Group
12:30-1:30pm          Lunch and Networking

*For convenient access to the conference rooms, you may now enter through the new NW doors of the restaurant.

**Payment will be made to Hamilton’s at the beginning of the conference.

Have you read these?

You Are the Message   by Robert Rabbin

Crush It  by Gary Vaynerchuk

All of Lifes Outcomes   by Brett Harwood

Where can I find marketing research for an export business?

Check out this guide: Breaking into the Trade Game, An International Guide to Marketing. Chapter 3.

  • http://www.sba.gov/idc/groups/public/documents/sba_program_office/oit_bitg4th_full.pdf
  • This document will guide you through the process as well as provide resource web sites to help you prepare your international business.

    Getting Things Done

    Interesting read by author, David Allen

    Nuturing the Tinkering Spirit

    http://www.nutsandboltsfoundation.org/parents.cfm

    Social Media Trends for 2010

    2010 Survival Guide: CMOs
    by OMMA Magazine Writers, Tuesday, December 1, 2009, 12:00 AM

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    TAGS:  Social Media, Search, Mobile, Email, Brand Marketing, Survival Guide


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    FTR SideBar- 2010 Survival Guide: CMOsFollow the plan, but remember what they say about the best-laid plans

    Mobile advertising and commerce, growing upwards of 30 percent annually, are the new growth arenas where marketers must play.

    You don’t have to build an app. “For many apps, you can instead build a sophisticated ad that can accomplish the same goals as an app but would be delivered with the targeting and immediacy of an ad server, thereby avoiding the challenges of driving adoption of our app,” says Eric Litman, CEO of Medialets.

    Mobile browsing and search will grow as more consumers adopt advanced phones – iPhone, Android, BlackBerry – that take advantage of faster data networks. “So, marketers will have more reasons to consider display and search ads, in addition to mobile apps, which will continue to be hot in 2010,” says Forrester mobile analyst Neil Strother.

    Don’t plunge into an Augmented Reality project or a social media application without taking the initial step of creating a basic mobile presence. “Your mobile site will grow, increase its traffic and register users, and will soon be the spine of your forthcoming ‘m-dot’ strategy,” says Alexandre Mars, CEO of Phonevalley, the mobile marketing arm of Publicis Groupe.

    In a February 2009 survey that Constant Contact conducted, only 10 percent of those polled said they used Twitter frequently to market or interact with their customers, while 20 percent said they frequently used Facebook to bolster customer interactions. In October 2009, Twitter users rose to 21 percent while Facebook increased to 30 percent. Moreover, 54 percent of those polled in the October 2009 survey said they’d use social media networks to market their business during this holiday season.

    All of that social media adoption in many companies has been siloed, with departments being created for social media. Social needs to be better integrated into corporate marketing efforts. Companies will also apply the tactics they used in email marketing over the past ten years to social efforts, says Reggie Bradofrd, ceo of social media marketing firm Vitrue. “They have learned about messaging their customer base from years of trial, and now will be using much of the same process and policy.”

    Facebook next year will release the “Open Graph API,” allowing any site to become, in effect, a Facebook brand page. Users could become “fans” of sites registered through the program and publishers would have access to their News Feeds and other communication channels on Facebook.

    Make sure you’re following Facebook’s promotion and sweepstakes guidelines on your Facebook Page. The social network has started requiring all promotions to get approval before launch, so contact your account rep before giving away more coupons.

    No one yet realizes the full potential of Twitter, not even its founders. “By the end of 2010, it’ll become clear how this platform fits into the marketing communications mix. And it’ll spawn an entire category of service providers looking to cash in, “says Aaron Goldman, managing partner at Connectual. “The same way there’s now an SEM on every corner, and in every basement, Twitter management shops will spring up left and right.”

    Marketers shouldn’t overuse, under-use or ignore Twitter, but rather use it to discover what people are saying about them and their companies behind their back says Paul Verna, senior analyst at eMarketer. Max Kalehoff, vice president of marketing at Clickable says further, “Understanding where your brand fits into the real-time social Web as search evolves will become critical to staying competitive and relevant.”

    Counting clicks and impressions don’t give an accurate, um, impression of the performance of your social media campaigns. “With social media, it’s not so much about that instant ROI, it’s about a longer-term relationship with the consumer,” according to Chris Cunningham, CEO of Appssavvy, a company that matches application developers with brands and agencies. Instead, measure your campaign against the action that’s most important, whether that’s redeeming a coupon or reading a blog post.

    The most successful marketers will leverage sophisticated tracking and analysis to maximize the link between creating and capturing demand, Max Kalehoff, vice president of marketing at Clickable says. “They will think about building brand reputation and customer demand before connecting all the investments to acquisition and profitability.”

    Zephrin Lasker, CEO & cofounderounder, Pontiflex says we’ll see a renaissance of email marketing as more brand marketers use it as a gateway into social marketing. A recent Harris Interactive survey found consumers are not willing to provide their social networking information to brands, but an overwhelming majority of them are willing to provide their email addresses. “The implications are clear,” says Lasker, “Brands first
    have to build trust with consumers through transparent, permission-based email communications and then extend those relationships to social media. Acquiring and engaging consumers in an open and relevant way is the first step toward social networking success.”

    Facebook will make it easier for developers to collect email address within third-party applications, allowing them to communicate more directly with users. For brands with Facebook applications, new opt-in email opportunities await.

    Give your board reports that they can read AND understand

    a-nonprofit-dashboard-and-signal-light-for-boards2

    What a difference a year makes!

    Current Conditions Index

    cci-oct-211

    Non-Profit Boards and Voting by Email

    voting-by-email

    60-Second Guides to Business from SCORE

    http://www.score.org/60_guide_business_idea.html

    Green Building & Energy Codes Workshop

    ***Last Chance for Contractors Continuing Education ***

    Green Building and Energy Code Seminar

    Receive all of your continuing education credits!
    (3 hours Core and 3 hours of Professional Training)

    Friday October 9, 2009
    8:00am – 2:30pm
    $30.00 ($35.00 day of class) Lunch provided

    . 2006 International Energy Code (3hours Core)
     Instructor :Chris Jensen

    . Breakout sessions throughout the day featuring information on new and existing technology within the building industry
    . Vendor exhibits all day long for information about energy saving and green building .
    . Representatives from the Concrete , window, electrical, plumbing, painting, several local suppliers, and insurance industry will be on hand for your information.

    Room 1940 BATC West Campus
    1410 North 1000 West-Logan, UT

    Register by calling (435)753-6780
    Or register online at www.batc.edu

    For information contact call Paul at (435) 770-9904

    Job Fair/Tech Expo

    September 9, 2009
    2:30 p.m. tp 6:30 p.m.
    BATC Main Campus
    1301 North 600 West, Logan

    Check out batc.edu for more information!
    FREE! Everyone welcome!

    • Career & Job Opportunities
    • Demonstrations
    • Mini-Workshops
    • Scholarship & Financial Aid Info
    • Hands-On Activities
    • Food, Fun, & Prizes!

    Sponsored By: Department of Workforce Services * Bridgerland Applied Technology College * Cache Chamber of Commerce * LDS Employment Resource Services

    Current Conditions Index

     keystone-connection-aug-20091

    Associate Businesses at CBRC

    For a yearly fee of $200 ($50 quarter) small businesses have access to resources at the CBRC such as Copy Center, Conference Rooms, Computers, Business Library Resources. Contact the center for more info. 435-213-8713 or croberts@cachebrc.com.

    Recession tips

    keystone-connection-april-2009

    27 words smart people confuse and abuse

      
    Do you confuse “farther” with “further”? Many people do. Check this list of common words that trip writers up with averse consequences. Or should we say adverse?
    http://pbpinfo.com/links?ID=-232552986&L=MUEZ-120aa-a

    Utah SBA loans top in country

    The Utah Distsrict Small Business Administration Office had a record-breaking SBA-lending year. Only Chicago, Los Angeles, and New York made more loans.

    Zions Bank was recently recognized as the national award winner in the category of Large Lender (over $1Billion in Assets) for 504 and 7 (a) loans. They also received recognition for Patriot and Export Express Loans.

    Deseret First Credit Union was recognized in the category of Small Lender ($100 Million t0 $500 Million) for 504 loans.

    Mountain America Credit Union and America First Credit Union received the honor of Outstanding Performance.

    Life after layoffs

    5 ways to keep the warehouse productive

    Letting folks go is never easy. Neither is picking up the pieces after
    a round of layoffs. But these 5 steps can help.
    http://pbpinfo.com/links?ID=-232548827&L=IBEZ-108aa-d
    Inventory Bulletin
    Sponsored by Inventory Manager’s Update

    Get Your Own Copy of Inventory Bulletin

    More than 28,400 professionals read Inventory Bulletin.
    Your colleagues and peers can, too. Sign up at:
    http://pbpexecutivesummaries.com/?PID=-1999999117&Id=-232548827

    Crisis Conditions Index

    As you will see in our weekly update to our Crisis Conditions Index that is attached we ticked down just a bit over the last week but still remain in our base case scenario. The details are in the attached update. The bond markets are maintaining a slow, but steady healing process. Despite the continued efforts of the stock market to rally, technical indicators are showing a very high probability of a pull back soon in the stock markets. We view this as a health step in the bottoming process. Please give me a call with any questions.  Gordon L. Nelson, CPA – Keystone Wealth Management  435-752-4220 crisis-conditions-index-weekly-update-april-29

     

    A “Scary Times” Success Manual

    The Keystone Connection
    A Publication of Keystone Wealth Management – April 2009
    Financial Planning, Securities and Advisory Services Offered Through LPL Financial Services. Member FINRA/SIPC.

    From time to time, economic and political events make people anxious and fearful about their futures.
    We like to help people increase their sense of direction, confidence, and capability in all areas
    of their personal and financial lives. As we look around, there are a few people who seem to always
    be able to thrive when events seem beyond their control. We offer the following strategies that we
    have been able to compile from observing and learning from these people about how they see the
    world and respond to it. Here they are:
    1. Forget about self, focus on others. Uncertainty can drive people into themselves, making them feel isolated and helpless. The best strategy here is to go in the opposite direction, expanding connections with others and focusing on helping them transform their negatives into positives. The more you do this the less you’ll worry about your own situation and you’ll become a source of confidence for those around you.
    2. Forget about “commodities”, focus on relationships. In uncertain times, people become frightened aboutthe viability of their “commodities” – the things they own and the jobs they hold. A more strategic response is to focus on deepening the power and possibility of all your relationships – with family, friends, team members, co-workers, etc. Every time you strengthen a relationship, the viability of your commodity will increase.
    3. Forget about losses, focus on opportunities. Things we had and may have taken for granted sometimes disappear. Some people never get over this. They keep trying to replay old games. A
    better strategy is to start an entirely new game – using new ideas, new energies, new tools, new resources. As the world changes, opportunities suddenly become available to achieve far more than we did in the past.
    4. Forget about difficulties, focus on progress. Because of change, some things may not be as easy as they once were. New difficulties can either defeat you or reveal new strengths. Your body’s muscles always get stronger from working against resistance. The same is true for the “muscles” of our minds, spirit, and character. Treateach period of challenge as a time when you make your greatest progress as a human being.
    5. Forget about who you were, focus on who you can be. Many people define themselves by external circumstances. When these abruptly or unexpectedly change, they don’t know who they are, so they keep trying to be who they used to be. From now on, take your cues from the inside – from your dreams, ideals, values, and principles. These need never change, regardless of circumstances. Use external confusion to become more selfdirected.
    6. Forget about events, focus on responses. When things are going well, many people think they are actually in control of events. That’s why they feel so defeated and depressed when things turn bad. They think they’ve lost some fundamental ability. The most consistently successful people in the world know they can’t control events – but continually work toward greater control over their responses to events. Any period when things are uncertain is an excellent time to focus your attention and energies on being creatively responsive to all the unpredictable events that lie ahead.
    7. Forget about what’s missing, focus on what’s available. When things change for the worse, many desirable resources are inevitably missing. These deficiencies can paralyze people who
    believe they can’t make decisions and take action. A better response is to take advantage of every resource and opportunity that is at hand and your confidence will continually grow.
    8. Forget about complaints, focus on gratitude. When times get tough, everyone has to make a big fundamental decision: to complain or to be grateful. In an environment where negative sentiment is rampant complaining only attracts more negative thoughts and people. Gratitude on the other hand creates opportunity for our best thinking, actions and results to emerge. Focus on everything
    you’re grateful for, communicate this, and open yourself each day to the best possible consequences.

    Financial Planning, Securities and Advisory Services Offered Through LPL Financial Services. Member FINRA/SIPC.

    Gordon Nelson, CPA
    Jim Vanderbeek
    Tyler Vanderbeek, CFP®
    PHONE:
    (435) 713-4220
    E-MAIL:
    gordon@keystonewm.com
    jim@keystonewm.com
    tyler@keystonewm.com
    INTERNET:
    www.keystonewm.com

    Interesting Articles

    Great article on innovation:

    http://www.gladwell.com/pdf/intheair.pdf

    Great tax tips found on AllBusiness.com

    Top 10 Tax Tips for Small and Growing Businesses
    From the AllBusiness.com Finance & Accounting Center

    Taxes are one of the most important issues facing small and growing businesses. And like a company’s profits, its annual tax bill will in part reflect the owner’s skills and knowledge. Business owners need to be sure that they are meeting all of their responsibilities to the tax man — and also seizing every opportunity to reduce their taxes. These tax tips will ensure Uncle Sam is not getting more than his due.

    1. Writing It Off: Deductions.

    Businesses can deduct all “ordinary and necessary” business expenses from their revenues to reduce their taxable income. Some deductions are obvious—expenditures in such areas as business travel, equipment, salaries, or rent. But the rules governing write-offs aren’t always simple. Don’t overlook these potential deductions:     -Business losses. Business losses can be deducted against a business owner’s personal income to reduce taxes. If a business owner’s losses exceed personal income for the year, some of the year’s business losses can be used to reduce taxable income in future years.

         -Trips that combine business and pleasure. If more than half of a business trip is devoted to business, deduct the traveling costs, as well as other business-related expenses.

    2. Employee Taxes.

    If a business has employees, a variety of taxes will have to be withheld from their salaries. Among them are:    
         -withholding. Social Security (FICA), Medicare and federal and state income taxes must be withheld from employees’ pay.
       
         -Employer matching. Businesses must match the FICA and Medicare taxes and pay them along with employees.
       
         -Unemployment tax. Businesses must pay federal and state unemployment taxes.
            
    3. Quarterly Estimated.

    This area trips up many an entrepreneur and is especially vexing for home-based businesses. Failure to keep up with estimated tax bills can create cash flow problems as well as the potential for punishing IRS penalties. Among the issues are:     -
       
    Who should pay?

    A business probably must pay quarterly estimated taxes if the total tax bill in a given year will exceed $500.     -

    How much should you pay? By the end of the year, either 90 percent of the tax that is owed or 100 percent of last year’s tax must be paid (the figure is 110 percent if a business’s income exceeds $150,000). Businesses can subtract their expenses from their income each quarter and apply their income tax rate (and any self-employment tax rate) to the resulting figure (their quarterly profit).

    4. Sales Taxes. Most services remain exempt from sales tax, but most products are taxable (typical exceptions are food and drugs). If a business owner sells a product or service that is subject to sales tax, he or she must register with the state’s tax department. Then taxable and nontaxable sales must be tracked and included on the company’s sales tax return.

    Having what is considered a “presence” in a state is the criteria used by the IRS to determine whether or not you are liable for paying state sales tax.

    If you do not have a physical presence in another state, but sell items via the Internet or by catalog in that state, you can be subject to a state’s “use tax,” but typically not to their state sales tax. A “presence” in another state does not necessarily mean that you have a retail outlet in that state. If you have an office, warehouse, or employees working for you in that state, the IRS may consider you to have a presence in that state. Make sure you are aware of your sales tax responsibilities in all states in which you are doing business.

    5. Keep Tax Documents for at Least Seven Years. Good record keeping saves money. Some things like copies of business tax returns, licenses, incorporation papers, and capital equipment expenses should be preserved indefinitely. Keep any tax-related documents (e.g., expense receipts, client 1099 forms, and vehicle mileage logs) for a minimum of seven years.

    6. Charitable Contributions. Unless your business is a C corporation, charitable contributions typically “flow through” the business and are claimed as deductions on the individual tax returns of the shareholders of the company. That’s true whether you’re running a sole proprietorship, partnership, limited liability corporation, or S corporation.

    If you want to get the maximum tax benefits, you should know these basic rules:

    -Only contributions to charities listed as “qualified organizations” by the IRS are deductible. Consult IRS Publication 78 for a list of qualified organizations or search online at the IRS home page.
    -Contributions of more than $250 require a letter of receipt from the qualified organization. For contributions of less than $250, a canceled check is sufficient.
    -In general, donations of property can be deducted for their fair market value at the time of the contribution. You cannot deduct a contribution that has already been written off as a depreciated asset.
    -You cannot deduct the value of time or services that you volunteer.
    -You cannot deduct the part of a contribution that benefits you. If you receive a gift in exchange for a charitable donation, for example, you can deduct only the amount of the contribution that exceeds the value of the gift.
    -In general, you can deduct contributions only in the year you make them. Pledged contributions cannot be deducted until they are actually paid.

    7. Important Tax Deadlines for Businesses. April 15 isn’t the only important tax date for business owners. The following dates are important to keep in mind:

         -Annual returns.

    Most annual returns are due April 15 for unincorporated companies and S corporations. C corporations must file annual corporate returns within two-and-a-half months after the close of their fiscal year.     -
     
     
    Estimated taxes.

    Estimated taxes are due four times a year: April 15, June 15, September 15, and January 15.     -
     
     
    Sales taxes.

    Sales taxes are due quarterly or monthly, depending on the rules in your state.     -
     

    Employee taxes. Depending on the size of your payroll, employee taxes are due weekly, monthly or quarterly.
    8. Deducting Loans. Most business loans are not considered business income. One notable exception is a situation in which you negotiate with a creditor or lender to reduce your debt. If any debt is forgiven, you will owe taxes on this amount. On the other hand, business loans can offer substantial tax benefits. The principal and interest you pay on your loan are business expenses, and you can deduct them from your taxes as such. In order to take advantage of a tax deduction, you must report the total amount of the loan, and the assets and expenditures financed must be necessary to operating the business.

    9. Tax Audits.

    The very thought of an IRS audit is enough to make most business owners break into a cold sweat. But not all audits are created alike: There are several different types of tax audits, ranging from simple requests for a particular piece of information to comprehensive reviews that cover every aspect of a business.     -
     

    Correspondence Audit

    This is a relatively simple procedure in which the IRS asks you to document an item on your return by a specified date. This is usually a routine test for compliance with certain items on your return.     -
     

    Office Audit

    The IRS may ask you to report to a nearby IRS office and document one or more items on your return. You may be able to send them copies of this proof in advance of the appointment and resolve the issue without actually going to the office.     -
     

    Field Audit

    This is the audit most people dread. The IRS will ask you to provide documentation of various items on your return and to meet with an IRS agent for a thorough review of your records. Be prepared to answer the auditor’s questions, but don’t volunteer information.     -
     

    Taxpayer Compliance Measurement Program Audit

    This rather lengthy and detailed audit asks you to document and prove every single item in your return. The IRS and Congress use the data from these audits for research and statistical purposes. These audits are arbitrary, and anyone can face them regardless of how carefully they prepare their tax returns.     -
     

    Criminal-Investigation Audit If you are suspected of tax evasion, the IRS will conduct a criminal-investigation audit. If they prove that you have purposefully not paid your income taxes, you can face substantial fines and even jail time. Obviously, you should retain qualified legal counsel if you face this type of audit.

    10. The IRS. The IRS small business Web site provides a wealth of information to small and growing businesses. There’s a section for businesses getting off the ground that includes a handing checklist and advice on choosing business structure. It’s particularly helpful on important topics such as employee taxes and business tax deductions. In addition, it has a list of small business resources with links to other government resources for small businesses.

    Find business tax information and other finance and accounting tips at AllBusiness.com. AllBusiness.com is a leading provider of practical information and services for growing businesses.
    Copyright 2006 AllBusiness, Inc.